Google Ads that turn clicks into calls

Ads work — badly run ads just cost money

Google Ads puts you at the top of the page today, for the exact words your customers are typing. That’s the appeal. The catch is that it’s just as easy to pay good money for clicks from people who were never going to call you.

Most of the accounts I’m handed have the same faults: too broad, no negative keywords, sending everyone to the homepage, and nobody checking. Money goes out, nothing comes back, and the owner decides “ads don’t work”. Ads work. That setup doesn’t.

What managed means here

• Campaigns built around the searches that actually lead to work
• Negative keywords so you stop paying for the wrong clicks
• Ads pointed at the right page, not just the homepage
• Local targeting — your area, not the whole country
• Call and enquiry tracking, so you know what a customer costs
• Someone checking it regularly. That someone is me.

How it works

1. We agree a budget A number you’re comfortable with. Your spend goes straight to Google — I don’t mark it up.
2. I build the campaign The right keywords, the right area, and ads that say what you actually do.
3. It goes live and I watch it The first weeks teach us a lot. I trim what’s wasting money and push what’s working.
4. You see the results Clicks, calls and cost per enquiry, explained in plain English. If it isn’t paying, I’ll say so.

Ads or SEO?

Both, usually — they do different jobs. Ads are a tap: turn them on and the calls start, turn them off and they stop. SEO is slower to build but keeps working once it’s there.

The common-sense route for most small businesses is ads for now and SEO for later, then ease the ad spend back as the rankings take over. And whichever you choose, they both need somewhere decent to land — a site that turns visitors into calls.

Get a straight answer

Call me on 023 8098 4004 and tell me what you’d like the phone to do. If Google Ads is the wrong tool for your business, I’ll tell you that too — it’s cheaper for both of us than a campaign that never pays.